Architectural visualisation is an essential tool for architects, designers, and visualisers to showcase their designs to clients and stakeholders. A well-executed visualisation can make a significant difference in winning a project or securing funding for a development. In this blog post, we’ll explore five tips to help you create compelling design proposals using architectural visualisation.

Firstly, it’s important to know your audience and tailor the visualisation to their expectations and preferences. Secondly, focus on the narrative and create a sense of atmosphere and emotion in your rendering by using camera angles, lighting, and textures. Thirdly, use realistic materials and textures to elevate your visualisation and create depth and detail in your scene. Fourthly, utilize lighting to set the scene and highlight different aspects of the design. Lastly, keep it simple and avoid visual clutter by focusing on the key elements of the design. 

Creating compelling design proposals using architectural visualisation requires attention to detail and a deep understanding of your audience’s needs. By focusing on the narrative, using realistic materials and textures, utilizing lighting to set the scene, and keeping it simple, you can create stunning visualisations that accurately convey the design’s purpose and function. With practice and experimentation, you’ll soon be creating compelling design proposals that win projects and secure funding.